Trusted by councils across the UK — See how we bring town centres to life
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Town Centre Managers

Help residents and visitors rediscover what makes your town special.

Treasure Map Trails transform overlooked streets, local heritage and hidden stories into family adventures that encourage exploration, strengthen civic pride and create measurable community engagement.

See How Treasure Map Trails Bring Town Centres to Life

TALK TO DAN

TRUSTED BY COUNCILS AND BIDS ACROSS THE UK

Gedling
Welwyn Hatfield
Mansfield District Council
Westmorland & Furness Council
Visit Herts
West Berkshire Council
Blaenau Gwent
Runnymede Borough Council
North West Leicestershire
90+
towns and communities
100k+
maps into the hands of families
★ 96%
of families would recommend

In just 60 seconds, see how our adventures bring families together, spark curiosity and encourage exploration.

Rediscover your town

See familiar places with fresh eyes

Bring families together

Fun and accessible for all ages

Explore hidden stories

Uncover surprising local tales

Create measurable impact

Data you can report with confidence

THE CHALLENGE

The biggest challenge isn't creating places worth visiting. It's helping people notice them.

Treasure Map Trails transforms overlooked streets, stories and local heritage into family adventures that encourage people to stop, explore and see your town with fresh eyes.

The result is visible community engagement that helps residents reconnect with their town centre, inspires visitors to explore your high street, and gives Town Centre Managers visible proof that their place-making efforts are making a difference.

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THE SOLUTION

Turn your high street into an unforgettable adventure.

Treasure Map Trails transforms your town's streets, stories and hidden features into beautifully illustrated family adventures that encourage residents and visitors to explore further, notice more and discover what makes your town unique.

The result is a shared experience that strengthens local pride, supports local businesses and creates visible community engagement.

THE BENEFITS FOR TOWN CENTRE MANAGERS

Reconnect people

Encourage residents and visitors to explore and engage

Redistribute footfall

Highlight overlooked areas and support local businesses

Build local pride

Strengthen identity and create a sense of place

Measurable impact

Evidence that you can report with confidence

Stronger funding case

Evidence that supports future investment and initiatives

Visible community engagement

Create positive stories that resonate with stakeholders

SEE HOW OTHER TOWNS OVERCAME SIMILAR CHALLENGES
Family on treasure hunt
Create measurable community engagement

Gedling Borough Council wanted more than a family activity - they needed measurable results. Treasure Map Trails helped create visible engagement across six towns, while Gedling achieved a 1.6% increase in footfall against a national decline, giving the council clear evidence that its investment was making a difference.

"The impact has been clear."

Ophelia Gamble

Town Centre Manager, Gedling Borough Council

Girl completing treasure map
Create an activity families genuinely want to do

New Brighton wanted families to explore beyond the busy promenade and discover independent businesses. The response exceeded expectations. An initial print run of 3,000 maps quickly ran out, leading to a second order within weeks, while retailers reported increased footfall across the town centre.

"The Treasure Map Trail has quickly become a favourite among both local families and visitors."

Jo Burrell

Regeneration & Place Team, Wirral Council

Welwyn Garden City Food Festival
Enhance events without creating more work

Welwyn Garden City wanted to encourage families to explore more of its World Food Festival. Treasure Map Trails complemented the event rather than competing with it, with thousands of maps distributed across two festival weekends and the council choosing to repeat the project.

"The maps are a perfect way to help residents explore the town and uncover hidden gems."

Geoff Sampson

Assistant Director of Regeneration & Economic Development, Welwyn Hatfield Borough Council

Girl reading treasure map
Deliver projects without increasing your workload

Mansfield District Council wanted to celebrate its heritage without adding pressure to an already busy team. Treasure Map Trails provided a complete managed service covering design, print, delivery and promotional materials, making the project simple to deliver from start to finish.

"Daniel and his team offered a cost-effective one-stop solution."

Theresa Workman

Mansfield District Council

Two girls on roller skates with maps
Support regeneration with visible community participation

Barrow-in-Furness wanted an engaging project that aligned with wider regeneration ambitions. Treasure Map Trails created a nautical-themed adventure celebrating local heritage, bringing families together while providing visible evidence of community participation, civic pride and positive place-making.

"This family activity will bring people of different ages together in a fun and meaningful way."

Councillor Jonathan Brook

Leader, Barrow Borough Council

Grandparent and children reading treasure map
Transform existing heritage into a new attraction

Welwyn Garden City already had a heritage trail. The challenge wasn't information — it was engagement. Treasure Map Trails reimagined the trail as an illustrated family adventure, proving so popular that the council quickly needed to replenish map supplies.

"This new trail is a fantastic way for residents and visitors to explore the town centre, discover more about its history and culture, and uncover some of its hidden gems."

Councillor Max Holloway

Executive Member for Community and Leisure, Welwyn Hatfield Borough Council

HOW TREASURE MAP TRAILS WORKS

A simple, fully-managed process with a lasting impact.

  • 1

    DISCOVER

    We visit your town to uncover the landmarks, stories and hidden features that will become part of your adventure.

  • 2

    CREATE

    We create a beautifully illustrated treasure map featuring hidden details such as gargoyles, statues, carvings and coats of arms to transform your streets into a family adventure.

  • 3

    DELIVER

    We print and deliver everything you need to launch your Treasure Map Trail with confidence.

  • 4

    EXPLORE

    Families explore your town, uncover hidden treasures and rediscover the places that make it special.

  • 5

    MEASURE

    See the impact through participation, footfall, community feedback and measurable engagement.

Two boys reading a Treasure Map Trail
OUR SOLUTIONS

Choose the level of support that's right for your town

Whether you're looking for a beautifully illustrated Treasure Map Trail or a fully managed launch campaign, we offer a range of solutions to suit your objectives and budget.

Scroll to see all packages →
Explorer
Launching your own trail
Discover
Maximising participation
★ Most popular
Engage
Demonstrating measurable impact
Every package includes
In-person scouting visit✓✓✓
Hand-drawn treasure map✓✓✓
Illustrated treasures✓✓✓
All copywriting✓✓✓
Full design and layout✓✓✓
Collaborative design & approval✓✓✓
Professional print✓✓✓
Weatherproof and folded✓✓✓
1,000 copies delivered (larger quantities on request)✓✓✓
Additional features
Press release✓✓
Social media graphics✓✓
Illustrator video✓✓
Bespoke digital survey✓
Survey incentive✓
Impact report✓
from£3,000+ VAT from£3,500+ VAT from£4,500+ VAT

Prices shown are based on 1,000 copies. Larger print quantities are available on request.

Not sure which solution is right for you?

Our Engage Package includes everything needed to launch a successful Treasure Map Trail, measure participation and demonstrate the impact of your investment.

How can we help YOU?

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